tips and guide to write a cover letter

write a winning cover letter

Essential tips

customize every letter

Tailor it to the job: Mention the company and position name early on.

start with a strong openning

Address it to a specific person(e.g 'Dear Mr. Mbenje') if possible.

Start with a compelling sentence that express enthusiasm and why you are a great fit.

Example:
"As a digital marketing specialist with a passion for data-driven campaigns, I was excited to see your opening for a Marketing Manager at pezantchito ".

focus on what you bring

Highlight 2-3 key achievements that align with the role.

Use numbers and impact "Increased sales by 30% in 6 months" not just led sales efforts.

show you know the company

Briefly explain why you want to work there.

Mention a specific value, project, or mission that resonates with you.

keep it brief

Skick to 3-4 paragraphs and under 1 page.

Avoid repeating your resume-instead, connect dots.

Use a professional format

Keep fonts readable (e.g, Times New Roman, Arial, Calibri,11-12pt).

Use a business letter structure with proper spacing and contact info.

End with a call to action

Express eagerness for an interview and thank the reader.

Example:
"I would welcome the oportunity to discuss how my backgroud can contribute to Pezantchito continued success"

Sample letter

pezantchito
private bag 012
lilongwe
19 july, 2025

ceo at 013 Digital hub
private bag 013
mzuzu

dear Mr. Mbenje Zelothirteen

I am excited to apply for marketing position at 013 Digital Hub company, as advertised on sekwa daily newspaper. With 5 years of experience in developing and executing successful marketing strategies, i am confident that my skills and passion for innovative marketing make me an ideal candidate for the role.

I possess a proven track record of driving brand awareness, generating leads, and boosting sales through creative campaigns and data-driven insights.

As a marketer, i believe that understanding the customers needs and preferences is key to developing effective marketing strategies. Im excited about the opportunity to join a team that shares this vision.

Thank you for considering the application. I'd welcome the opportunity to discuss this position further and explore hov my skills nad experience can contribute to 013tek company's marketing success.

Please feel free to contact me at ceo@pezantchito.com or 265 995 670 422.

Sincerely,

Laurent Nyondo